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  • YOLO Run in Bangkok
    UFC Refresh Coconut Water joined the international run “YOLO Run” on Sep 10, 2017 at Suan Luang Ror 9 (Rama IX Park). With 3,000 runners participated in running 5 KM and 10 KM. The YOLO Run is a fun and performance run event originated in Singapore. The concept of the YOLO Run is for participants to encourage to free themselves, followed by participating in a mass yoga session at the end of the run. This run event is in line with our brand strategy to focus on healthy living , to express yourself, and to promote the nutritional benefits of coconut water in sport activities to consumers. We received positive feedback from the runners.  
  • FIRST LAUNCH ON 11STREET
    UFC has launched new E-Commerce platform with “11Street Thailand” since the end of Jun, 2017. 11Street is one of the leading e-commerce companies in South Korea. The Korean  e-marketplace has gained high website traffic following its launch in Thailand on Feb 2017. This e-marketplace is high traffic enough to be catching up to leading B2C site Lazada in Thailand. For the first launch on 11Street, we joined its marketing campaign “Shocking Deal” and offered special price for UFC Refresh Coconut Water (every flavors –Pack x4) to attract and introduce our brand to buyers. We received positive feedback and huge orders from buyers. You can now experience the freshness of UFC Refresh Coconut Water and other UFC products delivered right before your doorsteps. Just click and order at www.11street.co.th/store/ufc 
  • THAIFEX 2017
    UFC participated in THAIFEX-World of Food Asia 2017 held from 31 May-4 Jun 2017. The 5-day event saw a total of 150,000 participants (36% increase from 2016). Top international visitors were from China, Malaysia, Singapore, Japan, and South Korea. This year we focused on UFC Refresh, the 100% Thai coconut water and 3 variants. iTQi Superior Taste award and the origin of Thai coconut water were featured in the booth design. We also introduced new pack size 1 Liter for UFC Refresh coconut water with watermelon, UFC Velvet almond milk and to promote home delivery service in Thailand at the event. We received positive feedbacks on UFC Refresh coconut water and new NPD from international buyers from export markets. The majority of UFC visitors were importers from Fareast 31%, EU 20%, ASEAN 18%, and America 15%.
  • UFC Joined “Healthier Choice” @ Tops
    UFC joined Central Food Retail Co., Ltd and Food and Drug Administration, Ministry of Public Health to organize an event namely "Nutrition Symbols, Healthier Choice , Reducing Sugar Fat and Sodium” to promote Thai people's health awareness by encouraging the consumers to recognize about the Healthier Choice logo which helps consumers to identify healthier food options, to promote healthy living for Thai people and stay away from Non-communicable diseases (NCDs). Products include beverage, seasoning ,instant food products and dairy products. The event was held at G Floor, Tops Market, Central Plaza PinKlao. In this event, UFC introduced UFC Refresh Coconut Water and Homesoy Milk which are granted the Healthier Choice Logo. Products are now available at Central Food Hall and Tops Market.
  • Bangkok Cycling Championship 2017
    UFC participated with Bangkok Cycling Championship on 26 Feb, 2017 and sponsored UFC Refresh 100% Coconut Water sampling around 1,500 units to all professional cyclists participating in this activity.
  • Fit in U Campus
    UFC joined Fit in U Campus Roadshow during 16 Feb – 31 Mar 2017. We organized the demo sampling roadshow for UFC Refresh Coconut Water with 5 well-known universities in Bangkok to expand our target consumers from adult to undergraduate university students.